a glimpse into my design world
CHALLENGE
Design all materials: logo, product labels, booklets, packaging and website page for product launch
Help GOLO brand and launch the Super Foods Essentials Starter Kit that focuses on organic plant-based products that are beneficial to your health and can help reduce or eliminate animal products. The kit contains grains, beans, oils, flavorings and support tools.
HOW MIGHT WE?
Brand and launch Super Foods Essentials
HOW MIGHT WE?
Introduce Super Foods on GOLO website
HOW MIGHT WE?
Create product labels and memorable packaging
HOW MIGHT WE?
Show the benefits of each product
HOW MIGHT WE?
Design keepsake starter kit cookbook and lifestyle guide
HOW MIGHT WE?
Offer competitive pricing
DEFINE AND IDEATION
Capture challenges to turn into opportunities
01
Define
Define GOLO's needs to launch Super Foods
02
Research
Research plant-based food competitors
03
Discover
Discover ways to launch Super Foods
04
Create
Design print, packaging materials and landing page
PRODUCT AND PACKAGING DESIGN
Product labels
Package design
flat box dielines
top view
front side view
back side view
side views
SUPER FOODS ESSENTIALS TAGLINE
cook well. eat well. be well.
STARTER KIT BOOKLET
View entire Super Foods Essentials Starter Kit booklet on slideshow below:
STARTER KIT RECIPES
A few examples of beautiful product recipe instructions to use time and time again
FOOD FOR LIFE BOOKLET
View entire Super Foods Essentials Food for Life booklet on slideshow below:
FOOD FOR LIFE
A few examples of additional information provided by the Food for Life booklet
WEBSITE LANDING PAGE
RESULTS
Designed a successful brand launch for Super Foods Essentials
Design includes logo, product labels, booklets, packaging and website landing page.
Researched other plant-based food competitors in order to help Super Foods launch successfully.
Entire website landing page is built with editable CMS components that will allow for changes to go live faster.
Website landing page individual product components will be used in the future on GOLO's shop page when GOLO decides when to offer products from the starter kit to be sold individually.
Designed beautiful booklets that are being used and cherished by customers.
Received feedback that customers love all the packaging details.