I discover and understand user needs through research and user testing. Crafting successful digital and in-person experiences that are easy and delightful to use, excites me. I apply UX / UI design best practices to accomplish this and ensure that all designs are engaging and branding is always consistent with a company’s products. By using design thinking and agile processes, I improve company practices fostering collaboration between teams. My CMS editable component design systems streamline workflow, enabling Marketing and Development teams to build and update web pages in days rather than weeks. My proven track record in the design industry has helped companies make processes more efficient, build teamwork, strengthen their brand perception, stand out from competitors, retain and gain customers leading to increased sales.

My love and excellent eye for all things design come from my 20-plus year career in UX / UI and graphic design working for a wide range of leading e-commerce companies and other retailers. These include magazine publishing, advertising, marketing for high-end retail brands in the health / wellness, jewelry, fashion and bridal industries, both B2B and B2C. I have worked with GOLO, Radian, Alfred Angelo Bridal, Bernie Robbins Fine Jewelry, Breslow Partners, Philadelphia and Washington DC Style Magazines among other companies as their UX / UI Creative Director, Creative Director and Senior Art Director.

I design websites, high fidelity web / tablet / mobile prototypes, apps, digital, advertising, print along with other media for retail / wholesale markets and local / national advertising. I enjoy directing photo shoots and television commercials. I ensure that the final product reflects absolute craftsmanship by insisting on detail and working closely with development and production. One job stands out, my showing young brides how to make their dream weddings come to life through the magic of Disney and Alfred Angelo Bridal working together to create real-life gowns of every girl’s favorite princess. Zorie LLC, a design studio I formed, specializes in custom one-of-a-kind stationery for social occasions and branding.

Building a positive work culture with a great team that has a sense of purpose and belonging is important to me. I get to know, listen, earn trust, delegate and enjoy mentoring, inspiring and motivating others, making them responsible and accountable in everything that they do. My goal is to create a work environment with A-Team players who go above and beyond, love to come to work and do better every day.
 

I studied at Philadelphia University’s program in Graphic Design Communications and the University of the Arts program in UX and UI Design. My international background and being bilingual in English / Spanish make me effective in a diverse team and provide me a whole-world design perspective that facilitates my being responsive to multi-cultural clients.